Digital Marketing Manager

Date Posted: Posted27 hari yang lalu

Salary:

Jakarta

Develop full-funnel digital marketing activity and KPIs to measure business goals success
Increase acquisition and penetration across funnels by utilizing all digital touchpoints available
Develop partnership framework for delivering brand awareness, acquisition, and purchase
Assist brand manager in building comprehensive strategy in digital media upper-funnel planning, execution, and optimization
Drive innovation on digital marketing and CRM technology to make end-to-end consumer experience more effective and efficient together with CRM and brand team
Develop and execute media and marketing technology to ensure acquisition and 2nd purchase
Develop best practice across digital marketing funnel base on business cases and cascade it to larger target audience

What we ask

Bachelor degree (S1) or above
Minimum 8 years experience in digital/social media management in agency or company
Leadership skill & able to upskill internal team on how to grow consumer brands online
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Excellent communicative skills, empathy and adaptability, both verbal and written
Independent, autonomous
Excellent command of the English language and Bahasa Indonesia
Strategic and innovative thinker and business-oriented mindset
Having developed and executed consumer related strategies, campaigns and analysis.
Sensitive to organizational needs and maturity level (pragmatic and effective)
Being able to manage multiple projects simultaneously and effectively
Financial skills and ability to estimate accurately
Structured problem solving, good analytical skills

What we offer

Access to manage and execute ongoing digital media marketing transformation in the company by changing and optimizing ways of working internally
Experience to develop strategy, create plan, and review activities to ensure effective & efficient execution throughout the marketing funnel together with internal and external 3rd party partners
Working in multinational company and across multinational team
Competitive package

Vacancy description

Full-Funnel Digital Media Strategy

Design, develop, and execute full-funnel digital media strategy from upper to lower funnel by considering all digital touchpoints available
Align with brand team to ensure optimize upper-funnel media to increase brand awareness and functional & emotional benefit
Align and translate brand’s umbrella communication to digital media creatives and ensure best practices are in place and being followed for each placements
Plan and execute performance media to drive PDP-PV to e-commerce platform and optimize conversion with e-commerce team
Driving data-driven input to brand team on digital campaigns and activity and take necessary action to optimize it

Thought Leader on Digital Media Within Organization

Create best practice and key believes on digital media based on continuous test and learning across digital media touchpoints
Ensure consistent and continuous test and learn across media touchpoints
Produce Key Media Believes for digital media as part of holistic media placements
Develop measurement framework to media effectiveness, efficiency, and impact to business
Analyzing cost and benefit analysis for media investment spending

Agency/3rd Party Management

Maintain and monitor budget utilization and optimization for digital media and digital agency partners
Manage brief, communication and alignment between internal party and agencies to deliver best in class digital marketing activities
Set up, manage, and monitor agreeable KPIs across agencies and 3rd party partners
Ensure proper pitching process, JBP, and contracts are in place for all 3rd party who have partnership with brand and/or company