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Job Description

Grocery shopping is easy, said no one ever! Nobody likes cardio in the supermarket, looking for an empty parking bay, lining up and, God forbid, traffic jams. There is more to life than just reaching for that loaf of bread on the top shelf at the store. Enter the solution!
We are HappyFresh, Southeast Asia’s leading grocery e-commerce company that is hell-bent on delivering a simplified life by revolutionizing how you and many households get their groceries.
Our HappyFresh app grants access to over 400 partnered supermarkets and specialty stores that echo our cause to change the grocery shopping landscape.
Customers can also shop from our HappyFresh Supermarket, which offers greater shopping flexibility. Enjoy express and scheduled grocery deliveries, fewer out-of-stock moments, competitive prices and more.
We hold through to 5 cultural pillars that serve as our mantra behind our day-to-day tasks and interactions with our teammates, laying the foundation for a more conducive and productive work culture. They are:
Customer, Customer, Customer Ownership and Deliver Impact Team Player Openness Self Mastery
Beyond our strive towards solving the problem that is grocery shopping, we look to address the needs and wants of local communities and create a future where groceries will never be a problem in the modern world.
About The Role We are looking for an enthusiastic Senior Copywriter to join our HQ team. This role will use creative thinking to find brilliant, eye-opener communication solutions. He/she will develop ideas that are original.
He/she will have a proven track record as a copywriter in advertising agencies. He/she is comfortable and confident in their writing and willing to help less-senior members to improve their copy skills.
He/she will work closely with the brand team in the HQ team. He/she will be the leading figure in Brand Marketing Team HQ for copy-related outputs; video scripts for evergreen and campaigns, campaign lines that will be used for 3 countries. He/she will also be working with other departments and assisting their copy needs; from tech/product, operations, and PCTA. He/she has a keen eye for detail and a drive to deliver the sharpest, most dazzling copy.

You Must Be:

    • Strategically and creatively driven
    • Someone that is not shy to speak up and to voice out his/her opinion for the better
    • Is a team player with the confidence to take the lead and guide other employees when necessary
    • Be proactive
    • Be up-to-date with popular culture and trends
    • Be up-to-date with advertising campaigns
    • Comfortable in traveling – you’ll be part of HQ, there might be some travel required to do a market visit when the situation allows.

What Will You Do

    • Develop creative ideas and concepts for campaigns that will help achieve the corporate marketing goals with the brand and local marketing team
    • Write clear, persuasive, original copy that is on-brand
    • In charge of the copywriting in HQ led campaigns; campaign lines, video scripts, copy images for emails, push notification that is suitable for 3 countries’ behavior
    • Be involved in local campaigns discussion and improve ideas/copies whenever possible
    • Video scripts for evergreen videos and/or campaigns that will be used for 3 countries
    • Proofreading copy to check spelling and grammar
    • Assist PCTA, tech/product, operations team for their projects; for our app/web/mweb, social media, and employer branding contents
    • Present ideas to internal departments cut across 3 countries
    • Amending, revising campaigns in response to feedback from internal
    • Guide and inspire local copywriters/ other employees who are interested in copywriting skills to remain highly effective.

What Will You Need

    • 3 to 5 years experience minimum in a Copywriter role in advertising agencies
    • Demonstrates creativity and documented immersion in copywriting and campaigns (please provide examples of work)
    • Ability to work in conceptual thinking, wide knowledge, creative in making up new ideas
    • Strong interpersonal and communication skills
    • Valued for writing flexibility, conceptual/visual thinking
    • Practices superior time management
    • BA or BSc Degree with a focus on communication, advertising, and/or marketing
    • Excellent fluency in written and spoken English and one of our operating countries’ languages (Indonesian, Bahasa Melayu, or Thai)
    • Well-organized and detail-oriented – mandatory
    • Analytical, strategic, and creative thinking abilities – mandatory
    • Desired experience: won some awards, local or international

What's In It For You

    • HappyFit: fun exercise programs alongside professional trainers.
    • HappyMind: free psychological consultation to keep your mental health on track.
    • HappyBenefit: allowance for health activities and health-related items.
    • LinkedIn Learning access for all courses!
    • Discounts on grocery shopping on our HappyFresh app.
    • Competitive compensation package including medical, dental, maternal insurance and more.
    • No Meeting Thursday: an internal initiative for HappyFreshers to engage in deeper work task focus without distractions.
    • Additional 1 day annual leave for each work anniversary.
    • Birthday leave.
    • Occasional celebration for team engagements.
    • All-access to snacks in our pantry.
    • Hybrid working environment with dynamic and international colleagues.
What Will You be Part of Meet, collaborate, and flex your skills alongside talented and driven problem solvers from all walks of life. We applaud a hungry-to-learn and a proactive attitude in helping other HappyFreshers within and beyond your departmental borders in their time of need. All while striving for the same goal - to deliver a simplified life.
We place safety for HappyFreshers first. Hence why, we take extensive measures to ensure you stay safe and healthy in body, mind, and soul through our various online and offline activities.
See what it's like to work here: http://happyfresh.com/careers

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Job Detail

  • Job Id
    ce5b6bc71f230707
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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