2. Create, analyze, optimize, and periodically evaluate for budgeting, content, execution and performance of social media paid campaigns
3. Ability to build an inbound marketing plan
4. Oversee and manage overall paid media budget
5. Familiar with Google Analytics, Social Media, and other alytics tools
6. Able to turn performance data and to insights for future optimization and implementing the latest trends
7. Conduct in-depth keyword and website research, ad grouping and audience targeting