At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
We are looking for a qualified Digital Analytic & Performance executive to join our Digital team on Jakarta.
You will be working very closely with the Global Analytic team and the local Digital and Brand teams. You will act as the data champion within the local organization, transforming raw data coming from different sources (e.g., listening, market research and data platforms – Google Tech Stack) into actionable insights that will help uncover growth opportunities for the local market and help improve performance. You will contribute to the development and adoption of a “consumer-centric” mindset across the local organization and will enable the local team to make data-driven decisions.
Your ‘day to day’:
Deep understanding on key business priorities and questions, drivers and hypotheses
Work with local team to prioritize business and information needs
Combine consumer analytics and finding across various data sources to surface insights and opportunities
Utilize social listening to extract key insights from Social conversations and online publications (i.e., sentiment analysis)
Leverage general reports/ dashboards provided by the global team (e.g. Power BI, KPI framework) to track progress towards specified business goals and tactical activities in the market
Visualize findings, formulate actionable insights and communicate them to the local team and other respective parties
Utilize and refine the universal tagging framework
Conduct local benchmarking/ reports
Run local testing of hypotheses (e.g., A/B testing)
Monitor performance and feedback on owned assets (incl. Apps) and provide recommendations
Who we’re looking for:
University degree in Statistics, Economics, Business, Engineering or related field
3+ years experience in Market Research, Web/ Digital/ Social Media Analysis, Computer Science, Data Management or related field
Proven experience in Market Research, Web/ Digital/ Social Media Analysis, Computer Science, Data Management or related field
University degree in Statistics, Economics, Business or related field
Strong analytical and strategic thinking skills
Experience with common analytical processes such as digital analytics, market analytics, market research and sales reporting
Proven expertise in digital analytics (e.g., benchmarking, hypothesis A/B testing) and reporting/ data visualization tools (PowerBI)
Proficiency with SQL
Proficiency with Google Tech Stack (Google Analytic, Google Data Studio, etc..)
Proficiency with performance measurement and Social Media management tools or social analytics tools (e.g., Sprinklr)
Experience with testing and conversion rate optimization tools, such as Optimizely is preferred
Experience with Agile methodologies
Articulate with the ability to translate data into a narrative for a broad audience
Detail oriented but able to see the big picture
Good command in English.
What we offer:
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society: to deliver a smoke-free future
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