Baru Marketing Manager

Date Posted: 5 hari yang lalu
Salary:
lalamove
Jakarta
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Job Description

Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 2500+ employees spread across ASIA and LATAM, our 8-years old company has reached decacorn status in 2021 and has kept growing at tremendous speed.
Currently, we are seeking a high caliber Marketing Manager based in Jakarta, as we continue to expand our presence and capabilities across Indonesia.
About the role Interested in becoming a Marketing Manager while empowering Indonesian SMEs? We have an exciting role for you in the marketing field with our most talented colleagues. This role reports and work closely with Regional Marketing Director and HQ Team based in Hongkong to manage end to end initiatives for developing marketing programs to carry out millions upon millions of deliveries. You'll have ample opportunity to flex in overseeing all of Lalamove's marketing in Indonesia. We'll be ready from day one to help our SMEs get their goods moving. Are you with us?

What you will do

    • Develop an overall marketing strategy to achieve business objectives.
    • Brand Awareness: Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved and increased engagement from customers and drivers.
    • Local Campaign Management: Lead the development, management, and execution of local campaigns, working closely with creative and media agencies, internal sales, driver operation team, and HQ to develop trackable, measurable integrated communication projects.
    • Public Relations and Media: Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities.
    • Innovation: Lead local extensions of global campaigns, working on special projects (stunts, guerrilla, content, digital innovation) that increase the relevance of Lalamove in the markets.
    • Partnership: Build strategic long term partnerships to increase our user base.
    • Digital Marketing: Devise digital marketing programs ie. digital advertising, websites management, SEO, social media, content marketing, and e-marketing campaign management.
    • Retention: Create local retention activities to retain existing customers
    • Collaboration: Work closely with the sales team to develop marketing tactics for effective lead generation.

What you will need

    • Problem-solver: To identify and anticipate problems in order to be both proactive and reactive.
    • User Empathy: Ability to think from the perspective of a user and build marketing campaigns that address user pain points.
    • High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.
    • Data & Result Driven: To utilize existing data to make informed decisions. Focus on high ROI tasks.
    • Team-player: To understand team challenges and to be able to build team empathy while delivering results at the same time.
    • Collaborative mindset: To work with multiple stakeholders to plan, implement and measure all branding efforts & strategies.
    • Leadership: To train, manage and motivate the local marketing team to execute marketing strategies
About the team Driven by our mission to empower SMEs, our young talented team has recently been busy continuously expanding our user and driver base. The immediate aim of our job is to design innovative marketing programs that will deliver impact and achieve business objectives.
Come work with energetic, dynamic individuals, and play a critical role in disrupting the entire logistics market in a cutting-edge tech company. If you're interested in growing your career at a world-class on-demand delivery platform, join us as #OneLalamove and let's paint the world orange together!

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Job Detail

  • Job Id
    84d7dbd25aaef57a
  • Location
    Jakarta
  • Company
    lalamove
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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