Job Description

Are you looking to make your mark in a challenging new role in an international company, using your digital marketing and content development experience ? This career opportunity brings with it a wide range of opportunities for growth and development in both digital and international marketing. We are looking for someone with great content development experience in a B2B environment to join our regional marketing team.


Rentokil Initial plc

Rentokil Initial (RI) delivers services that ‘Protect People, Enhance Lives’. We protect people from the risks of pest-borne disease, the risks of poor hygiene or from injury in the workplace. We aim to enhance lives with services that protect the health and wellbeing of people and the reputation of our customers’ brands. Throughout the world, demand for higher standards of public health, stricter food safety legislation and compliance with workplace safety regulations are driving demand for our service expertise. Rentokil Initial is a global support services company, operating in all of the major economies of Europe, North America, Asia Pacific and Africa.


Rentokil Initial Europe

The Europe region spans 17 countries and over 30 businesses. We offer Pest Control, Hygiene & Wellbeing, Dental, Ambius and Textile services to over 200,000 customers. We have ambitions to grow our business strongly over the coming years and have identified that Digital Marketing is a critical element of our plans. Consequently we are looking for a Digital Marketing professional to help work with our country teams to deliver strong performance across all digital channels.


Role Purpose

The purpose of this role is to create original content for our websites and advertising that includes copywriting, graphics, and technical work. The Content Specialist must also adhere to SEO best practices. We are looking for someone who has great communication, research, and teamwork skills.

The Content Specialist will have the following high level accountabilities:

  • Content creation
    • Coming up with content goals and strategies and pitching ideas
    • Collaborating with other departments and team members
    • Creating unique, simple-to-understand content using good SEO techniques
    • Writing new web content and editing existing content
    • Managing the distribution of content through various channels
    • Analyzing performance indicators and web traffic
  • Online Marketing
    • Ensure that the company’s brand voice is represented during the implementation of our marketing strategy at all times
    • Be the owner of the regional Core Website content
    • Work with local teams to get translations of the core content in place
    • Develop and manage content for various mediums to support enquiry generation and sales enablement
    • Ensure that social media copy conveys our company message and brand
  • Email Marketing
    • Work with the Marketing Team to produce themes and schedules for customer emails
    • Design and write emails to generate enquiries
  • Sales Materials
    • Support the design, creation and distribution of printed and electronic sales materials
  • Internal communications

Requirements

This role requires fluency in English, another European language is desirable though not essential

Key Competencies

  • Strong ability to work collaboratively and build relationships
  • Self-starter with the ability to work under pressure and to deliver a high quality product within a tight time frame
  • Highly resilient with a positive approach
  • Appetite for continuous learning and development (develops self and others)
  • Excellent written and verbal communication skills
  • Strong attention to detail, multi-tasking, and analytical skills


Qualifications and Experience

  • Strong working knowledge of content management software is a must (with previous use of the Magnolia CMS desirable)
  • Good working knowledge of HTML and SEO.
  • Experience in copywriting, graphic design, programming, or a related field is advantageous.
  • Experience of working with marketing automation solutions, with previous use of Hubspot an advantage.
  • Degree in computer science, marketing, mass communication, journalism or a related field preferred.

Benefits

  • Competitive Salary
  • Management Bonus
  • Pension Plan
  • Life Assurance
  • Private Healthcare
  • Employee Assistance Programme

This role may be based at one of our European country offices but with some business travel required

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Job Detail

  • Job Id
    7e94a68b84d2ed3c
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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