What will you do with us:
Align with relevant stakeholders (web leads/ content/ marketing/ SEO/ blog/ partners) to provide the most useful and beneficial content for students
Create the best qualitative content applying your knowledge of SEO on blog and web overall (depending on your assignment)
applying best practice research and benchmarking to create educational and promotional content, that is easily understandable, exciting and engaging for our target audience
Understand Zenius’ learning methods and company vision in order to support objectives to achieve more logins and trials of free products
Understand paid products and our target audience’s needs, to assist driving leads from articles to relevant product pages
meet deadlines agreed upon with your editor/ team leader
apply best practice SEO with special attention to SERP optimization
apply ideas on how to logically and meaningfully include third parties into your articles to promote readership (i.e. through interviews, mentions etc.)
support the website through writing for web/ blog and potentially third party partnership platforms
daily personal activity and productivity tracking and assistance of creating weekly reports with the team
transparent communication of production status to all stakeholders
carrying out continuous experimentation, evaluation and adjustments to support growth of readership numbers
Performing other duties as assigned
What we're looking for: You have proven skills in applying best practices in:
Blog writing on Wordspress/ SEO implementation for Wordpress articles
Basic SEO research skills
ability to make topics interesting, meaningful, discussion and share-worthy
time management and cross-divisional team coordination
marketing principles and best practice digital strategies
brand-voice integration in promotional content
persuasive written and verbal communication
implementation of clever and persuasive content
insightful reporting and presentations with appropriate data visualizations
performance tracking and reporting to review and improve future campaigns/ product pages (experience with Google sheets and Google data studio of advantage)
reporting based on Google Analytics and relevant blog analysis tools
Team & Growth Mindset
You have a passion for education - Will be working cross-functionally with many stakeholders dedicated to education - a pleasure to work with: willing to learn, willing to share
You have a passion for writing and pride in quality - you should strive to create articles that you would share on your personal channels
You care about your readers - you are enthusiastic to make ‘boring’ topics interesting, simple and yet convey their importance - you write with empathy and heart
You support your fellow content creators (your writer colleagues and our tutors) by showing interest, through giving valuable feedback and inputs
You are a problem solver - you are focused on how to solve problems and are not afraid to express yourself (nicely)
Hustle and growth mindset - prepared to occasionally work long hours and continuously learn new things to help your team succeed
You are highly communicative and can motivate and advance your team/ the people around you
You are excited to learn about and share trends and developments, pitch ideas and try creating prototypes with supporting channels to create better content
You love to learn more through online courses, educational video and audiobooks, as well as team discussions
Of Advantage
knowledge of organic/ paid Search Engine Optimization, as well as related tools
background
Reporting and data tracking with Google Docs/ Sheets/ Data Studio
Basic Google Analytics
Education and Experience:
2+ years of related experience required
Certifications/ Bachelors degree in Marketing & Communications or related field of advantage
Journalistic research and interview skills of advantage
Multimedia experience (photography/ video/ editing of advantage)
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