Brand Executive (Branding & International)

Date Posted: Posted30+ hari yang lalu

Salary:

GO-JEK

Jakarta

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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

September 27, 2021

About the Role
Fasten your helmet and climb aboard if you’re ready to be our Brand Executive for GoFood. In this role, you will be an integral player within the GoFood Marketing team based in Jakarta, Indonesia. Focusing heavily on turning your idea into an awesome campaign, you will manage various campaigns for GoFood in efforts to drive brand love towards GoFood. The folks in the GoFood brand, product, analytics, creative and strategy teams will be your companions on this ride. Your efforts will help us to maintain GoFood leadership in the market.

What You Will Do

Develop an end-to-end thinking from planning to executing campaigns in a timely manner. Analyze what worked and didn’t to further create a better strategy
Brainstorm with the team to create a Brand Marketing Plan by analyzing the consumer behavior, the cultural view and the competitive landscape of this category
Able to scale or measure the objectives and key metrics of ongoing campaigns
Have attention to the tiniest details by helping to manage the budget and ensure it is spent efficiently
Passionate to work with other cross functional teams whether it is internal or external stakeholders
Execution is the key. Bring fresh ideation for any execution whether it is in-app based (Push Notification, Inbox Messages, Shuffle Card, etc) or other relevant channels (TV Commercial, Billboard, etc)
Translate key messages from GoFood variety of campaigns throughout our digital touchpoints from owned social media to Key Opinion Leaders
Psstt.. It’s a plus if you love curating a lot of hidden gems (food and beverages) around you!

What You Will Need

Bachelor's degree from reputable universities or equivalent practical experience
At least 1 year of experience in the Marketing field, any experience from brand management team, FMCG industry, advertising agencies, or other related fields.
Experience in managing campaign development and executing campaigns
Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
Experience in brand health tracking on the reporting, trend monitoring and developing an improvement plan

About the Team Our Brand Marketing team is a subsidiary of the GoFood Marketing team based in Jakarta with 6 people on the team which consist of brand managers and brand executives. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. But more importantly we want to deliver Joy in the life of our consumer through the assortment, recommendation & rewards in our platform. Some of our past marketing campaigns include Foodiskon, Pasti Ada Promo and many more. Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market. GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies - anything to keep our happiness during this pandemic.

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Job Detail

Job Id

6c36dd091cd48678
Location

Jakarta
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female