Baru Associate Performance Marketing Manager

Date Posted: Posted8 hari yang lalu
Salary:
Traveloka
Tangerang
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Job Description

About Traveloka

Traveloka is Southeast Asia's lifestyle super app with a mission to fulfill the lifestyle aspirations of our users. Founded in 2012 by ex-Silicon Valley engineers, we set out to solve a central problem: simplifying travel from Indonesia to the world. That's how we became Indonesia's leading travel platform. Today we are so much more than that, our suite of products and services – spanning across travel, local services and financial services – provides our users with an end-to-end solution for their lifestyle needs. From transportation to accommodations, attractions to eateries, and insurance products to financial services, we want to empower the region's fast growing and highly aspirational consumers to enjoy new experiences and explore the world around them.

Traveloka is more than just a workplace. It's a dynamic environment centered around the people, where you grow to be the best version of yourselves, creating positive impacts on society, and empower people to fulfill their lifestyle aspirations. Innovation, execution, and continuous development are the traits that Traveloka holds on consistently.

Discover what it's really like to unlock your skills and potential through innovation at Traveloka.

About the role

Performance Marketing Associate Manager will support the team in SEM and special project management and exploration, and from time to time, he/she is expected to support the team in general performance marketing execution. The scope is not only execution and reporting, but also internal and external collaboration and catching up with trends and technology, while supporting a Senior Associate Performance marketing manager in achieving Projects' and Markets' goals.

Responsibilities

  • Daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend
  • Responsible for managing big scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed
  • Able to detect any technical issues, proactively raise and follow up this issue to be fixed
  • Identify optimization opportunities / growth, and analyzing the impact and effort required
  • Execute and prioritize all the tasks / activities within the managed campaigns
  • Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered
  • Collaborate closely with the internal stakeholders in achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution
  • Proactively provide market insights or performance marketing insights that's helpful for the stakeholders to gain insights or make decisions
  • Capable of leading and managing big projects with minimal supervision that can potentially create value for the whole team
  • Accrue and process all the paid invoices in a timely manner

The above will be delivered by:


  • Working very closely with Senior Performance Marketing Associate Manager as supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized
  • Keep track of technological and product updates for assigned projects
  • Develop execution to achieve paid media objectives (CAC, CIR)
  • Manage Traveloka advertising accounts on all assigned platforms, maintaining, reporting, and optimizing.
  • Manage spending vs KPIs balancing to have dynamic optimization based on needs, markets & real-time performance
  • Stay informed of new betas, tactics, and data trends within the paid search/display industry.
  • Ensure all online advertising best practices have been implemented
  • Provide bi/weekly/ and/or monthly performance reports on each digital channels and funnels, and circulate to relevant stakeholders

Qualifications

  • A Bachelor degree or above in computer science, science, or quantitative fields is preferable, but the candidates who graduated from any other majors and are passionate in quantitative and/or technological fields are welcome to apply.
  • Minimum 3 years experience in digital marketing (display or SEM, display would be more preferable)
  • Possess exceptional critical and structured thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
  • Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
  • Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
  • Good communication skill, self-driven, proactive, love challenges, and enthusiasm to pursue excellence
  • Proficiency in Excel or similar data processing tool
  • Fluency in English is mandatory

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Job Detail

  • Job Id
    39a2e44f5daa3d86
  • Location
    Tangerang
  • Company
    Traveloka
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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