Job Description :
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
Feel inspired? Then this may be the opportunity for you.
About You
We are looking for an individual who works with partner marketing & brand teams. Partners have own multiple brands & prioritising their commercial & brand teams on Guinness would unlock the opportunity. Maintain multi-faceted relationships with external and internal stakeholders, e.g. Distributor, Customers, SEA region, Innovation, Global Brand Team, Supply and Commercial partners.
About the Role
This role requires deeper insights of each market which could be regulatory & demographically different. Each market can also have different marketing guidelines & complex market environment.
It will operate in a highly competitive environment and need to understand the motivations of shoppers, consumers and customers. Drive the brand with agility and an entrepreneurial attitude to achieve the brand and business objectives.
Responsible for Guinness’ Brand Strategy
Building the annual marketing plan based on category and consumer insights, commercial targets, brand growth and profitability along with the partner brand managers in markets
Adapting the regional & global marketing campaigns to suit individual markets using local insights
Support Brand managers to develop activation, media plans and future plan of the brand including innovation, channel strategy and e-commerce.
Working closely with Commercial team & partner brand teams to drive incremental volume through activations, robust media planning & brand equity to deliver NSV
Support brand managers to build plans for most efficient use of the A&P budgets
Building future (innovation) funnel, to reach new audiences and make consumers drink better.
Key Responsibilities
Deliver financial growth goals (NSV, Margin, OP, Cash) and brand Market Shares through rigorous management of performance
Build through the line activation with marketing lead & partner brand managers by implementing both ATL (digital & OOH) and BTL to drive brand salience for the trademark.
Develop brilliant marketing content fit for markets, adapt regional & global brand plans to meet market insights, Build Guinness innovation pipeline and consolidating M&E across countries, to evaluate performance of activities and further improve ROI.
Responsible for the innovation agenda for Guinness in partner markets– including adaptation of marketing strategy, incl. alignment with regional and global team.
Gather consumer insights from partners & build robust plans with partners to meet brand equity targets. Build a robust digital agenda & become market point of contact for the new digital approach. Working together with CODE to craft digital environment and build outstanding digital execution.
Experience required/Skills/Capabilities/Languages
Minimum 8 yrs marketing experience, working in complex partner & JV models in market or SEA
Ability to work with cross functional internal teams & influence the partners marketing teams
The ability and desire to follow things through to conclusion.
Possess excellent (and proven) large-scale project management skills – able to plan and execute superbly and juggle multi and conflicting priorities.
Have the ability to create and inspire energy for their plans and ideas.
Be passionate about our brands, hungry to succeed and beat the competition. Focused on sales and able to build deep relationships with sales colleagues and external teams at pace.
Be determined with a strong goal and performance orientation.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Character Is Everything
Worker Type :
RegularPrimary Location:
JakartaAdditional Locations :
Job Posting Start Date :
2022-03-18-07:00https://www.halokerja.kabardunia.com connects jobseekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates.
