Social Marketing Specialist

Date Posted: 30+ hari yang lalu
Salary:
Jakarta

Job Description

Job Title: Social Marketing Specialist

Location: Jakarta, Indonesia

A LITTLE BIT ABOUT THE ROLE:

YouTube has seen tremendous growth in Indonesia. Millions of Indonesian users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem.

In Indonesia, we recently launched YouTube Shorts to usher YouTube in its next phase of growth, a big bet in a nascent yet rapidly growing space. We're looking for an expert in the domain of short format video content who also understands social platforms and YouTube.

As the YouTube Shorts Social Marketing Specialist, you will play an instrumental role in identifying and inspiring content that Indonesian creators produce using Shorts. You will work in close collaboration with internal cross functional teams, external partners and agencies to identify content trends and drive adoption for the same among the Indonesian creator community.

You will be the owner of YouTube Indonesia's YouTube channel and own the mandate of communicating our brand voice using Shorts, Stories & Community Management..

You will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, virtual events and paid media.

You are great at execution, mobilize quickly, love to develop amazing creative ideas, enjoy dabbling with data to tell a good story, and make compelling presentations that excite global, regional and cross-functional stakeholders, as well as external partners.


WHAT YOU WILL BE DOING:

Responsibilities

  • Driving creator usage and adoption of shorts through the power of content.
  • Constant experimentation and content innovations by identifying breakthrough content opportunities
  • Analyze successes, failures, learnings and way forward on initiatives and experiments
  • Own YouTube and YouTube Shorts (the brands) mandate on YouTube Shorts (the channel)
  • Drive conversations between creators and brand YouTube on Shorts content
  • Work with internal and external partners to identify content ideas as well as drive Shorts adoption
  • Execute go-to-market plans and campaigns for shorts trends
  • Building the YouTube Indonesia social brand with a specific focus on the user audiences
  • Scope involves:
  • Social channel and content calendar management across Instagram, Twitter, YouTube and Facebook
  • Campaign strategy and management
  • Community building and responses
  • Reporting and measurement
  • Managing agencies and providing feedback on content and campaign ideas
  • Must be comfortable with:
    • Writing social media briefs
    • Analyzing social media data
    • Working with cross functional and regional teams

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:

Minimum Qualifications (MQs)

  • Good Social Marketing experience
  • 5-8 years of relevant experience in content marketing roles across agencies or client side
  • Proficiency in project management and marketing execution across channels and markets
  • Excellent written and verbal communication skills
  • Strong strategic thinking and comfortable with data backed decision making

A LITTLE BIT ABOUT THE COMPANY:

Many companies talk about having a unique and thriving business model, but OLIVER truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018 https://ig.ft.com/ft-1000/2018/ and the Financial Times Future 100 UK https://ig.ft.com/future-100/2018/.

What OLIVER does is provide clients with dedicated, on-site creative solutions that are built from the ground up. These agencies live and work right at the very heart of our client's organisation. Providing the relationship to precisely deliver the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution.

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Job Detail

  • Job Id
    2e1753d44dd015a2
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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