Baru Head of Marketing (East Indonesia)

Date Posted: 5 hari yang lalu
Salary:
GO-JEK
Makassar
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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

August 9, 2021

About the Role
If you’re looking to be a part of a dynamic, highly analytical team and an opportunity to dive deep into projects surrounding and to grow the user base in the region, look no further. As our Head of Marketing for the East Indonesia Region and based in Jakarta/Makassar, you’ll take the wheel to oversee and direct the Regional Consumer Engagement team for Gojek. Along with designing٫ implementing and monitoring marketing strategies, you will be in charge of setting current and long-term goals for internal teams and managing the team’s budget. Working closely with the Product Groups, Operations and Sales team, you will get to achieve the company objective of sales, growth, profits, and visibility while ensuring a consistent brand awareness message in line with the corporate direction.

What You Will Do

  • Manage all Consumer Engagement Managers for coordinating, monitoring, planning, and evaluating marketing strategies and plans to meet changing needs, market, and competitive conditions in order to achieve its targets effectively
  • Ensure products’ branding are created accordingly through activation in the respective region in order to create customer awareness
  • Ensure a proper process for brand activation
  • Ensure the consumer engagement operations are conducted properly
  • Maintain relationships with existing customers and partners in the respective areas
  • Improve consumer engagement process to reach maximum effectiveness and efficiency
  • Evaluate and possess knowledge of competitive trends, market dynamics, forecasting for each market and total region to gather intelligence and insights in order to formulate and improve marketing strategy and plans

What You Will Need

  • At least 7 years of experience in marketing
  • Proven work experience as a VP of Marketing, Marketing Director, or other senior roles
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid experience in handling ATL and BTL marketing
  • Good understanding of local knowledge
  • Able to teach related Consumer Engagement knowledge to all CE team
  • Easily adapt to change, shows flexibility, prioritization, organization, and time management skills
  • Excellent communication skills with demonstrated interpersonal flexibility and strong team management skills
About the Team Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in Jakarta, Indonesia. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs. For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families keeping safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs, but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well. In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand. Off hours, you’d probably find us battling it out in a video game, or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.

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Job Detail

  • Job Id
    fe0109a19a9b7b75
  • Location
    Makassar
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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