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Job Title : Commercial Excellence & Digital Lead
Department : Business Operations
Reports to : Head of Business Operations
Objectives
Activities and Responsibilities
1. Provide and maintain internal accurate data analysis:
2. Provide and maintain external data analysis
a. Support new product launch program for AtM Brands and Vaccine, by plan for, prioritize to provide appropriate data support or pre-market launches, launch and post launch, including external and internal research design for the implementation and timely completion.
b. Support Business Unit to conducting ad hoc market research (external)
c. Support Business Unit to conducting insight gathering (internal) by:.
d. Monitor and evaluate monthly, quarterly and annually of brands performance based on IQVIA data, IPMG data, and internal data against its brand objectives
e. Ensure the highest level of Business Operations ethics & code compliance.
3. Responsible for Takeda Indonesia digital marketing initiatives within the scope of external stakeholder engagement by:
a. Identify innovative digital strategies to gain insight and building a digital approach
b. Provide expertise and advise on integrating digital topics into the scope of insights research to drive strategic and tactical. This could include, digital behavior analysis of key customer segments, digital landscape analyses of specific disease categories, competitive digital footprint analysis and monitoring.
c. Provide sound business justification for investment in digital (e.g., based on market trends, audience insights, program analytics)
d. Develop strategies and agile content enabled tactics for integrated, seamless customer experience, and multichannel engagement programs designed to achieve brand and business objectives
e. Develop commercial digital roadmaps by asset that will include a gap analysis and a recommended plan of action that will enable the growth of in-line assets and launch plans for new assets
f. Create, share and evangelize digital engagement methodologies, such as agile content creation in collaboration with Brand Lead and Medical , marketing automation, digital personas, digital journey/experience maps and frameworks
g. Identify new channel customer facing initiatives and channels that will enhance the customer experience
h. Oversee development of agile content and digital assets, managing internal and external partners and ensuring continued engagement with business teams
i. Provide ongoing thought leadership across functional teams and infuse strong digital thinking across initiatives and projects. Keep core stakeholders abreast of emerging digital trends/technologies and innovative digital marketing programs
j. Ensure measurement & optimization strategy, KPIs, and system support are identified, developed & in place for all digital assets
k. Ensure alignment across PVA (Patient Value Access), HSL, Brand Leads, Medical, PA (Public Affairs), SFE, Information Technology, and relevant vendors when building and designing the digital engagement strategy and tactical plan
l. Ensure continued coordination and communication with Information Technology “IT” team to design IT system infrastructure based on requirements and needs from core stakeholders
m. Drive digital excellence & building new capabilities in collaboration with external partners, as well internal subject matter experts
n. Responsible for driving consistency across tactics, as well as cataloging and sharing innovative and best-practice ideas internally
o. Keep abreast of average Return On Investment “ROI” / impact of tactics; push thinking of marketers to deliver the highest value to Takeda
p. Look for innovative ways to improve current offerings while exploring new ways from within pharma and best practices outside the industry
q. Responsible for Governance on Multi Channel Engagement “MCE”, Best Practice Sharing
Time allocation
% of Time Job Function and Description
40%-50%
Provide customer centric and accurate data analysis
50%-60%
External and internal cross functional engagement, strategic planning and counsel to the Country Manager on appropriate engagement of government and patient communities
Job Specification
Education and Experiences
1. Bachelor’s degree
2. 5+ years of data analysis/research/insight/SFE, brand management, digital agency in capacity of developing digital strategy and solutions or related functional experience in the pharmaceutical industry with 5 years in managing complexity
3. Well develop analytical capabilities and project management skills
4. Strong attention to detail and comfortable working in matrix environment
5. Advance proficiency with Microsoft Excel, Word and Power Point
6. Wide breadth of business acumen and understanding of marketing methods, professional promotions, medical education, sales execution, market research, budget/forecast planning, and strategic planning
7. Extensive experience in converting insights into digital intervention need, developing prototypes, piloting, setting KPIs and execution
8. Proven track record in marketing innovation
9. Pharmaceutical or FMCG product launch experience
Key Skills, Abilities, and Competencies
1. Ability to interpret Brand Strategy and identify digital intervention which could expand border reach to stakeholders and improve customer’s experience
2. Ability to positively influence and collaborate with Brand Leads, Medical and external vendors to drive projects timeline and quality in alignment with project objectives
3. In partnership with Health Scientific Liaison “HSL” / Patient Value Access “PVA” / Medical Affairs / Brand Leads to collaborate with External Stakeholder in gathering insights, designing protype, pilot and scaling up projects
4. Champion Organization mindset to realize the value and adoption of digital solutions
5. Ability to deliver in high pressure situations and with short deadlines
6. Strong ethics and integrity
7. Excellent communication and presentation skills required, written and verbal
8. Excellent conduct of English language skills
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