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Job Description

Disney Media & Entertainment Distribution (DMED) brings together the Disney’s best-in-class product, technology, and commercialization teams together into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DMED also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks.

Disney+ Hotstar is leading the way as one of the largest premium video platform in Indonesia. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. It is available on most internet-connected devices and offers a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

This role is responsible to provide recommendation for delivering Disney+ Hotstar brand and content marketing campaigns in Indonesia, focused on driving brand and platform awareness amongst local consumers. Some of the KPIs will include audience comprehension of the platform’s key benefits and unique selling points.

This role will lend support and advice to develop a mechanism to drive a local synergy and owned media plan for Disney+ Hotstar in Indonesia, ensuring that all owned media and synergy opportunities are maximized. He/she will also support the Senior Manager, Brand and Content Marketing to maximise brand equity as well as driving content streaming consumption locally.

This role will need to work closely with the SEA marketing team to ensure the execution of aligned initiatives within the brand guidelines.

Responsibilities :
  • Provide advice on the development of the brand and content marketing strategy for Disney+ Hotstar in Indonesia
  • Support in the development of Disney+ Hotstar brand and content marketing, and synergy through paid, earned and owned media campaigns/initiatives
  • Coordinate and provide advice on the planning, strategy and execution of marketing designs and activities to establish and maintain brand presence in the market
  • Coordinate and provide advice on content strategies and road maps
  • Provide guidance to manage the education and communication of all brand activities and values, including regular brand training for key stakeholders
  • Work collaboratively with the broader Disney+ Hotstar team, Studio & Franchise teams and central brand marketing teams to provide mechanisms to develop, align campaigns and events, while building and maintaining positive relationships across the business
  • Provide guidance and advice on how to develop Go-To-Market Strategy for brand and content campaigns
  • Maintain marketing campaign calendar. Coordinate and provide advice on project timelines from ideation to launch
  • Collaborate with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle
  • In partnership with the broader Disney+ Hotstar marketing team, establish and track key KPIs for brand and content campaigns
  • Research and determine brand areas to be modified
  • Provide guidance and advice on how to develop effective brand positioning in the market
  • Conduct competitive strategic analysis, consumer segmentation, and consumer insights development
  • Provide guidance and advice on how to develop sales tools and collaterals
  • Coordinate with the team to launch and oversee advertising and media planning
  • Coordinate with the team to manage a campaign budget, including planning, tracking and reporting

Basic Qualifications :
  • A Bachelor’s Degree, with 5-8 years of relevant experience in a similar role which demonstrates experience with Film and TV content within digital distribution environments
  • Prior experience in developing and managing brand marketing campaigns across the marketing mix
  • Strong knowledge of subscription services and its competitive landscape
  • Comprehensive experience pitching, converting and managing brand partnerships
  • Good understanding of digital platforms
  • Proven ability to use data and insights to establish, track and optimize media plans against KPIs.
  • Strong experience in developing, recommending and implementing cross-platform media plans
  • Strong understanding of Indonesia media and content landscape
  • Strong understanding of consumer behavior
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Excellent collaborative, teamwork and interpersonal skills
  • Strategic thinking skills
  • Excellent communication and presentation skills
  • Strong analytical and numerical skills
  • Meticulous and commitment to accuracy
  • Enjoys working in a challenging and fast-paced environment
  • Budget management skills, including planning, tracking and reporting
  • Administrative skills
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company strongly encourages newly hired employees to be fully vaccinated against COVID-19.

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Job Detail

  • Job Id
    da49d3294d1a8416
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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