Job Description

An exciting Brand Lead (Personal Care) job has just become available at one the the leading FMCG companies in Jakarta.

About the Brand Lead (Personal Care) Role:
In this role, you will be managing the company's hero brand, from market research/insights, campaign development and marketing to working with trade marketing and sales to increase sales in the country.

Key Responsibilities:

  • Analyse brand positioning and crystallise brand ideas, translating consumers insights into actionable brand building initiatives
  • Take brand ownership and provide brand vision, mission, goals and strategies to build the brand
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Coach and motivate the marketing team
  • Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues

To succeed in this Brand Lead (Personal Care) role, you will need to have good project management skills and be independent, driven and adaptable.

Key Requirements:

  • Bachelor's degree from a reputable university
  • Proven work experience as a product manager or brand manager in personal care category
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with the ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Strong analytical skills and a data-driven thinker

This company needs no introduction and is recognised as a leader in its field of expertise.

If you are a high-performing marketer with a passion for building FMCG brands, this Brand Lead (Personal Care) role is right for you.

Apply today or contact me for a confidential discussion.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.


An exciting Brand Lead (Personal Care) job has just become available at one the the leading FMCG companies in Jakarta.

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Job Detail

  • Job Id
    c595a251d3d58a87
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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