Brand Manager SERI.US

Date Posted: Posted20 hari yang lalu
Salary:
Jakarta
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Job Description

We are looking for an experienced Brand manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.

Ultimately, you’ll help us improve our company’s reputation and drive growth.

Responsibilities

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

Planning and execution of all communications and media actions on all channels, including online and social media

Assisting with product development, pricing and new product launches as well as developing new business opportunities

Creating and managing promotional collateral to establish and maintain product branding

Managing the budget for advertising and promotional items

Competitor and customer insights analysis

Analysis of sales forecasts and relevant financials and reporting on product sales
Excellent written and verbal communication skills

Strong research and analytical skills

In-depth understanding of the company’s current products and future concepts

A willingness to listen

Ability to think creatively and innovatively

Budget-management skills and proficiency

Professional judgment and discretion that comes from years of experience in the field

Analytical skills to forecast and identify trends and challenges

Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Proven working experience as brand manager or associate brand manager

Proven ability to develop brand and marketing strategies and communicate recommendations to executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with latest trends and marketing best practices

Degree in marketing or a related field

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Job Detail

  • Job Id
    bf5afc1395402ca0
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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