Baru Grower Marketing Manager Corn

Date Posted: Posted5 hari yang lalu
Salary:
Jakarta

Job Description

Grower Marketing Manager Corn





YOUR TASK & RESPONSIBILITIES


  • Define the current and future corn seed and CP go-to-market strategy, strategic decision making from marketing and customer point of view and ensure full understanding of the strategy across the organization
  • Managing actionable corn seed and CP segmentation and define clear target setting and related financial plans
  • Define go-to-market strategy for various Key crops in F&V with a view of customer needs, crops / crops systems and channels involved
  • Corn seed and CP/go-to-market strategy execution & shaping the market offering mplementation the strategy of corn seed and CP, do regular evaluation and action to ensure achieving the target
  • Chose the best integrated (CP, Seeds & Services) offers for our grower customers based on customer strategies and through implementation of global/regional product and service portfolio strategies
  • Collaborate with regional crop manager & product managers for country specific crop & product needs. Also, collaborate with strategic business managers and field marketing on go-to-market implementation - monitor grower interactions, coach the sales force and ensure alignment on different interaction strategies project lead for relevant (product/crop related) projects for the defined geography, in collaboration with regional marketing team
  • Drive definition and execution of marketing programs and tactics to ensure that they meet grower needs and can be measured and evaluated for effectiveness
  • Execute pre-launch plan of new launches by leading local counterparts (e.g., sales, market development, marketing/communication, product supply, regulatory, customer service, agency)
  • Pull demand generation through promotion/campaigns and delivering value communicating
  • Define content, tailoring and implementation of integrated grower campaigns (corn seed and CP) aligned with the customer journey and relevant customer insights
  • Define the desired customer experience, ensure awareness, and support its realization across all functions
  • Design and support demo-trials and farmers meetings to generate pull for Bayer solutions
  • Marketing activity monitoring and marketing ROI optimization
  • Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, awareness, purchase intent, usage) against plan
  • Effectively utilize/manage P&I expenses to achieve higher marketing ROI
  • Support on budgeting, portfolio optimization and asset management
  • Support the definition of the right portfolio strategy on regional level by providing market knowledge, grower insights and reflecting customer needs
  • Provide required information and analyses for annual budgeting process # Provide required support on asset management such as contract update/management with third parties and divestment projects
  • Capturing marketing insight (farmer & channel partner insight development)
  • Capture and anticipate changes in the grower/channel landscape, behavior or needs and ensure reflection in related go-to-market plans
  • Lead integration of grower/channel input and grower/channel segmentation strategies into marketing plans to maximize opportunities for customer acquisition, retention, cross-sell and up-sell
  • Build strong/high valuable brands and plan long term growth
  • Manage high valuable brands and plan lifecycle management
  • Build new brand and make faster become strong brand in the market
  • Plan and develop strategy short, medium and long term by identify key enablers by segment to realize must win battles
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Support on inventory management & product stewardship/defense enhancement
  • Provide required information in the local S&OP process for stable product supply and effective inventory management
  • Support implementation of product stewardship/defense activities, including proper CP usage avocations, anti-counterfeits, phytotoxicity issues, etc.

WHO YOU ARE


  • Bachelor's/master’s degree in agriculture science or equivalent with 7-10 years relevant experience
  • Experiences thorough product/brand/crop management and marketing knowledge includes advertising, promotion, pricing, segmentation, and positioning
  • Leadership skills with the ability to set and prioritize goals
  • Proactive & drive the positive results in complex conditions
  • Strong communication skills in English & Bahasa Indonesia (verbal & written)
  • General computer proficiency in MS Office, Internet, mobile application




Application Period: 22/04/2022 Reference Code: 608881
Division: Crop Science Location: Indonesia : DKI Jakarta Jakarta : Jakarta
Functional Area: Marketing Position Grade: VS 1.1
Employment Type: Regular Work Time: Flexi Hours (8 working hours)



Contact Us

Address Telephone E-Mail
PT Bayer Indonesia
Menara Astra, 33rd floor
Jl. Jend. Sudirman Kav.5-6, Jakarta 10220, Indonesia

+622130491111

recruitment.indonesia@bayer.com

Related Jobs

Job Detail

  • Job Id
    ba29d03d61ed0248
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact Bayer

Sponsored by

https://www.halokerja.kabardunia.com connects jobseekers and recruiters by accurately matching candidate profiles to the relevant job openings through an advanced 2-way matching technology. While most job portals only focus on getting candidates the next job, Shine focuses on the entire career growth of candidates.

Latest Job