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Salary:
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Job Description

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed. Public Relations:
  • Develop brilliant external communications and stakeholder engagement strategy, plan and budget, including corporate and consumer CEO program, social, speaker program, media and analyst engagement to create thought leadership in key areas.
  • Roll out high quality campaign and engagement activities
  • Ensure alignment with broader global/regional Prudential external communications guidelines, strategy, messages, and activity.
  • Act as a spokesperson and brand representative
Media Relations:
  • Manage media relations with 10 most relevant media house in Indonesia to promote influence.
  • Collaborate with Brand Management team to utilize KOLs and Influencers the best way possible that is well aligned with brand message.
  • Manage day-to-day proactive and reactive corporate and consumer media relations and organic social media.
Issues & Crisis Handling:

  • Develop proactive corporate reputation strategy, plan and budget to anticipate crisis and issues management.
  • Develop and improve issues and crisis handling procedures
  • Collaborate with IMT and Reputation Management Task Force to ensure proper and timely escalation, information distribution and executions.

Budget & Vendor Management
  • Responsible for planning and implementation of PR & Media communications expenditures within the whole Customer & Marketing budget.
  • Manage PR vendor engagement, by holding periodical vendor performance review with proper minutes and follow up action tracking to ensure optimal service and coverage of SOW in the most efficient way.

Performance Tracking
  • Track and review PR KPIs (eg: earned media value, brand key imagery level, media and public sentiment, reach, and engagement rate).
  • Continually improve activities and programs to achieve KPIs
Team Management
  • Ensure team members and PR agency partners are proactive, anticipative, highly responsive and fast moving.
  • Excellent team management skills, with experience of building and creating high performing and responsive communications teams is required.
Others
  • Risk management in function by self.
  • Adherence/no breach to compliance, audit
  • Handling and monitoring administrative processes taking place in each activity

Job Specification:
  • University degree in Communications or other related disciplines experience
  • 10 years experience in communications and other related disciplines knowledge
  • Demonstrate experience in conceptualizing, writing and editing

Autonomy (Give three examples of any independent decision taken by job holder or action taken where job holder has complete autonomy i.e. without referring to superior for approval). Gathering data for updated information needed from all related dept. and other sources as well (ex. Books, internet, association) In the process of editing and writing articles for customer communication, the job holder should be able to present the best options Dealing directly with other departments and third parties/vendor (ex. advertising agency)
Problem Complexity (Give one example of routine problem and two examples of non-routine problems encountered at work, and how the job holder goes about resolving them.) Routine – facing a very tight schedule on managing requests (the job holder should have a good time management). Non-routine – crisis or issues response Non-routine – implementation of new innovative project (the job holder should be open and responsive to new ideas). Non-routine – deal with other people (the job holder should have developed interpersonal skills)
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

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Job Detail

  • Job Id
    b1ca561bb388202e
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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