Job Description

Tinkerlust is a fashion e-commerce company that is committed to providing women the best selection of affordable fashion choices. We’re looking for an energetic individual to lead our marketing efforts. This position is responsible to develop and implement strategic plans to attract new customers and retain existing ones. He/she will create monthly campaigns based on agreed KPIs and will be in charge of all marketing channels including offline and online campaigns, partnerships and media. Additionally, this position must focus on developing Tinkerlust's profit and loss performance, image and positioning compared to competitors.

Job Description:
Plan, develop and direct marketing efforts for the company and for new or existing products/services to increase the value, performance, branding and image.

Manage customer acquisition cost with clear understanding of drivers in order to scale marketing

Set Objectives Key Results of the marketing division for the next 3 months,identifying short-term/long-term issues that must be addressed, setting new effective and efficient strategies and course of actions, and implementing directives

Create innovative marketing campaigns and content to increase awareness for Tinkerlust’s potential segment

Oversee the implementation of marketing strategy and collaborate with team to accomplish related results as needed and ensure marketing effectiveness

Maintain marketing staff by recruiting, selecting, orienting and training employees & interns

Create new strategies to acquire new featured sellers on board and boost website session

Data driven marketing plans which encompass digital and offline marketing for various goals.

Events & Partnership

Monitor and manage event budgets

In charge of development, production and delivery of projects from proposal right up to delivery

Sets, communicates, maintains timelines and priorities to team members, division and parties involved

Contact, conduct meetings and negotiate with international and local brands, draw up MOU and partnership agreement and secure these agreements

Create report on the effectiveness of marketing campaigns/events using predetermined KPIs and provide necessary recommendations for future campaigns/events

Community & Influencer

Organize and participate in events to build community and boost brand awareness

Maintain relationship with premium influencers

Create new strategies to acquire new featured sellers on board and boost website session

Leverage or build relationship with the industry stakeholders in the fashion industry

Manage public relations and communications to improve Tinkerlust’s brand equity

Business Development

Identify, establish, and grow local strategic partnerships

Design and implement strategic plans to reach sales target

Keep up with the current trend of new business opportunities

Exploring, identifying, and evaluating partnership opportunities to increase sales

Generate new business opportunities through Tinkerlust various assets and channels

Requirements :
At least 4 years experience working in Marketing/ Business Development

Minimum 2 years experience in leading Marketing team

Bachelor’s Degree in Business Discipline

Deep passion for startups, entrepreneurship, and fashion

Hustler and able to drive company growth

Understand startup scaling and able to identify pain points in growth efforts

Able to quickly come up with and execute on growth hypotheses

Strong critical thinking skills and creativity

Have attention to details, good presentation skills, an ability to create a pitch deck and a good negotiation skill

Have a good understanding of media partnership landscape and business opportunity in Indonesia and best practices within the women industry

Experience in e-commerce will be an advantage

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Job Detail

  • Job Id
    af45bae912e78d18
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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