Insights Division
Associate Director – Brand Strategy
The role is part of the Brand Strategy domain specializing in research that form foundational pieces for brands to define their strategy. Role offers exciting opportunities in addressing strategic brand issues through research aiding brand positioning, portfolio management, driving differentiation, targeting prioritization, brand architecture and other elements of brand strategy. It offers an opportunity to engage with some of the biggest brands in Indonesia and become advisors to their strategy. The role promises to accelerate one’s learning curve through intellectually challenging work in a high growth market like Indonesia.
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.
Assume the role of a strategic advisor to clients and develop deep relationships with senior marketing clients.
Maintain Kantar Indonesia’s status as the leading market research agency for Brand Strategy issues in the market.
Drive reputation for Kantar Indonesia by becoming a leading voice in the market on brand building and strategy through thought leadership.
Grow the Brand Strategy domain both in business volume terms and with quality and depth of research.
Independently maintain and drive both existing and new client relationships. Engage with C-level clients and senior leadership.
People leadership managing a team of researchers towards fulfilling the objectives of the Brand Strategy domain.
8-10 years of market research experience. Working with a market research agency or Brand/Business strategy consultant.
Extensive experience in exploratory research like conducting Consumer Segmentations, U&As, market understanding, mapping consumer behaviour, demand spaces, brand strategy and brand positioning studies.
Strong business development skills with experience of engaging C-level audience (CEOs, Marketing Heads, Business Heads) is preferable.
Workshop facilitation skills, experience of running workshops is a must.
Experience of working with Tech & Start-ups is an advantage. Past experience with undertaking exploratory & foundational studies for FMCG, CPG, Telco, Automotive, Finance clients will be considered.
Good story telling abilities. Exposure to new areas like Behavioural Sciences, Growth hacking frameworks, data-agnostic consultancy incorporating multi-source data will be an advantage.
Sound leadership experience with people management capabilities – to empower, mentor, and be the role model and encouraged juniors
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity, therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com
Location
Jakarta, Menara Standard CharteredIndonesiaKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
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