Senior Marketing Executive (Campaign & Growth)

Date Posted: Posted21 hari yang lalu
Salary:
Jakarta
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Job Description

You will be responsible for contributing to the overall success of key campaigns and strategy to drive the Indonesian market behaviour. You are also at the front-seat for Campaign Planning and Growth Marketing strategy to push the business in retaining its existing customers and acquiring new ones. You will be reporting to the Brand Marketing Manager and working closely with the Regional Brand team- you will play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.

Main Responsibilities

Campaign Management

  • Create and/ or execute campaigns to attain monthly targets and key campaign objectives.(*we define campaigns as channel agnostic activities; but should be done whenever relevant in a considerate and customer-centric way)
  • Create and execute engaging and performance-driven campaigns across onsite, EDM, social and retail stores.
  • Drive new customer acquisition, customer retention and/ or revenue generation campaigns depending on objectives.
  • Collaborate closely with the Creative Team to develop concepts for thematics and cross-channel campaigns.
  • Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
  • Collaborate closely with all relevant in-house teams for new collection launch or new product roll-out.
  • Collaborate and coordinate regional campaigns with the regional marketing team in Singapore.
  • Coordinate and manage multiple stakeholders internally (tech team and etc) and externally (vendors and etc) to ensure smooth execution of all channel initiatives and improve attribution model and data tracking.

Growth Marketing

Customer

  • In charge of CRM through (but not limited to) Email and Chat Commerce
  • Build and manage New Customer Acquisition and existing customer activations strategies for all channels
  • Conduct and report all analysis on customer metrics weekly, monthly and yearly basis for internal and regional offices

Channel Expansion

  • Strategize, manage, execute and optimise in all respects of marketplace marketing campaigns: social ads & in-app Marketing.
  • Key point of contact with Marketplace AM in any negotiation, budget management and KPI-monitoring.
  • Have a full-grasp of understanding of the overall Marketplace Marketing Tools and knowing which levers to pull for certain campaigns or promotion periods.
  • Conduct and report all analysis on a weekly, monthly and yearly basis for internal and regional offices

What You Shoud Be

  • A passion for all things marketing, be it content or analytics.
  • A great storyteller.
  • A genuine interest in fashion.
  • An ability to think & work strategically and systematically.
  • Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
  • A self-starter, proactive and hands-on approach. Get it done right, and fast!
  • Strong project management, multitasking and execution abilities.
  • Strong communication skills to inspire and influence internal stakeholders (HQ or Markets).
  • A fun, energetic and charismatic personality.

Requirements & Experiences

  • 2+ years of relevant work experience preferably in an e-commerce / digital company.
  • BA/BS degree from top university in business, economics, engineering or other relevant field.
  • Analytical, numerate and proficient in Excel.
  • Familiar and fluent with marketing tools including Google Analytics, Mailchimp, BI tools etc.
  • Strong and effective communicator and a reliable team player.

Job Summary

Job Level

Senior Associate

Job Category

Marketing

Opening

1 Slot

Min. Educational Background

Bachelor's Degree / S1

Salary

Negotiable

Recruitment Type

Fulltime

Office Address

Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi South Jakarta City, Jakarta 12970, Indonesia Phone: +62 21 - 228 330 10

About Love, Bonito

We pride ourselves as the best and largest vertically integrated, omni-channel women’s fashion brand in the region. Founded in 2010, we’ve grown to 150 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).

We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman.
How to apply? You can send your CV to

    Email

    careers.id@lovebonito.com

    Subject

    Senior Marketing Executive (Campaign & Growth) - Your name

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Job Detail

  • Job Id
    a96aebb87c075367
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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