Job Description

Location Jakarta Work Type Permanent Application Posted May 19, 2022

About the Role


Fasten your helmet and climb aboard if you’re ready to be our Brand Manager for GoFood. In this role, you will be an integral player within the GoFood Marketing team based in Jakarta, Indonesia. Focusing heavily on strategizing the consumer engagement touch points (TV, Visibility, OOH, Media Social, Performance Marketing, In Apps & CRM), you will lead the engagement planning, collaborate with other stakeholders and monitor the process and execution in efforts to drive sustainability on GoFood business and brand metrics. The folks in the GoFood brand, product, analytics, creative and strategy teams will be your companions on this ride. Your efforts will help us to maintain GoFood leadership in the market.



What You Will Do

  • Develop annual (semester) and monthly engagement strategy planning, which translated into GoFood brand budget and business & brand metrics
  • Manage end-to-end engagement strategy development media-campaign briefing, explorative engagement approach and post-placement analysis
  • Manage GoFood MKT engagement traffic across campaigns and touchpoints through engagement strategy dashboard
  • Develop and manage GoFood GIC (Brand) annual budget and monitor - analyze the monthly budget planning & spending
  • Collaborate with cross-functional (Media Labs, Social Labs, In Apps, CRM, agencies) and other GoFood GIC - MKT team to integrate planning and learnings into engagement strategy, all touch points including in apps, so that the strategy is constantly improving and evolving in a more effective and efficient manner
  • Partner with Strategy & Planning team to gather insights-data (business & brand metrics translation from engagement strategy), analyzing it and turning those inputs into a strategic touchpoints strategy

What You Will Need

  • Bachelor's degree from reputable universities or equivalent practical experience
  • Up to 5 years of experience in Marketing especially in brand campaign management, conventional media placement, digital marketing, CRM, preferably from a FMCG and/or technology-related business (e.g. ecommerce, ride hailing, food delivery)
  • Experience in crafting and managing media campaign development to execution
  • Strong analytical skills and ability to translate the analysis into an actionable plan
  • Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
  • Experience with solving problems and thinking strategically in order to translate user behavior in media into business opportunities for company growth
  • Experience in business and brand reporting, trend monitoring and developing an improvement plan

About the Team

Our Brand Marketing team is a subsidiary of the GoFood Marketing team based in Jakarta with 10 people on the team which consist of head of brand, brand managers and brand executives. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. But more importantly we want to deliver Joy in the life of our consumer through the assortment, recommendation & rewards in our platform.

Some of our past marketing campaigns include Foodiskon, Pasti Ada Promo and many more. Currently, our team has been working on a lot of innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.

GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food, watching TV shows or sharing our hobbies - anything to keep our happiness during this pandemic.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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Job Detail

  • Job Id
    9a6ef5c4943e508b
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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