Digital Marketing & Marketing Automation Officer

Date Posted: Posted30+ hari yang lalu
Salary:
Jakarta

Job Description

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.

We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.

As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia.

We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities.

By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success.

POSITION PURPOSE

The Digital Marketing Officer role is accountable for managing the online marketing strategy and delivery of web traffic, qualified student placement lead volume and IELTS test bookings as well as managing Marketing Automation Campaigns for IELTS.

The role is central to the delivery of revenue and profit objectives and will work with the Region/Global/Country teams and ensure quality and successful execution of online marketing initiatives.

RESPONSIBILITIES

  • Support on data collection, research, and analytics to develop and agree comprehensive marketing calendars and budgets that successfully support the achievement goals within agreed timeframes
  • Plan and drive effective digital marketing campaigns to establish IDP as the leader vis-à-vis competition in the web space by ensuring high quality and relevant web content, SEM, SEO, Social and other initiatives
  • Successfully meet web traffic and lead generation targets for student placement through digital ads
  • Identify new online marketing ideas to increase online test registrations and make recommendations to expand activities where appropriate in order to leverage such opportunities
  • Lead point of contact and implementation leader for IELTS marketing automation campaigns
  • Utilise the opportunity and manage the digital channel to ensure we can get the prospect students from the follower of the influencer.

WHAT WE'RE LOOKING FOR

  • Demonstrable experience (4 years digital marketing, of which at least 2 years are SEM/Digital advertising focused) in online marketing delivering high quality marketing solutions with positive, measurable results around growth in cost effective SEM and GDN, social media advertising and lead generation.
  • Highly effective planning and organising, managing multiple competing priorities.
  • Creative thinker and able to develop contemporary marketing content.
  • Experience of website analytics tools (Google Analytics)
  • Strong data analysis skills and knowledge of MS Office
  • Online marketing experience of supporting international markets
  • Experience in Education or Travel industries
  • Great fluency in English is compulsory.
  • Experience in digital engagement through digital influencer partnership

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Job Detail

  • Job Id
    8efb289f0fbaa902
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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