An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training.
We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations.
As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia.
We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives – not only of our customers, but their wider communities.
By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success.
POSITION PURPOSE
The Digital Marketing Officer role is accountable for managing the online marketing strategy and delivery of web traffic, qualified student placement lead volume and IELTS test bookings as well as managing Marketing Automation Campaigns for IELTS.
The role is central to the delivery of revenue and profit objectives and will work with the Region/Global/Country teams and ensure quality and successful execution of online marketing initiatives.
RESPONSIBILITIES
WHAT WE'RE LOOKING FOR