Brand Activation Supervisor - Transport

Date Posted: Posted30+ hari yang lalu
Salary:
GO-JEK
Jakarta
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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

September 20, 2021

About the Role
If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to dive deep into projects surrounding brand experiences, look no further. As our Brand Activation Supervisor for Transport Marketing, you’ll take the wheel in building customer experience for Gojek Transport services. Along with planning for offline branding strategy, you will be in charge of developing partnership schemes and POI (Point of Interest) selection based on the current performance and growth opportunity. Working closely with the Business Development, Creative, Offline, Partnerships and Regional team, you will get to align on the strategies and action plan tailored to each city and initiatives. The cherry on top: you’ll get to be a part of a team that works to leverage brand awareness and visibility, as well as contribute towards the growth of the business in driving the transaction uplift.

What You Will Do

  • Assist Brand Experience Manager in the planning and ideation for POI related activation in alignment with existing campaigns and initiatives
  • Develop activation related guidelines for POI projects and initiatives, for both internal (cross departments) and external partners
  • Plan for brand activation strategy to increase awareness and brand visibility, while also driving transaction and user growth for transport products
  • Support new product launch activation at POIs
  • Lead creative development, production and deployment along with the offline creative team
  • Provide regular tracking on activation related projects and initiatives
  • Maintain communication and conduct regular alignment with all related departments, including Regional, Partnership and Offline Creative team

What You Will Need

  • Bachelor degree in Marketing or related majors, with min. 1 year experience in handling brand/consumer marketing
  • Familiar with all brand marketing related activities and its initiatives, preferably with previous experience in brand activation or similar role
  • Passionate in exploring creative ideas and its related executions
  • Excellent communicator with good project management skills
  • Willing to travel to intercity or outercity for market visit and monitoring
About the Team POI & Activation is a family of 3 based in Jakarta. We are responsible for overseeing and delivering improvements for Gojek Transport consumer experience. It’s our job to ensure that we maintain Gojek domination and leadership amidst competition through brand visibility and activations. One of the biggest challenges we had to face is fierce competition where we are running head to head with the competition. We eventually resolved it by consistent improvement and innovation, supported by solid teamwork with other related departments. Currently, we’re busy at work on various projects, including one about activating our existing POIs to bring more impact towards transaction and user growth. We’re a tight-knit group who are bonded by two things: bring ease to daily consumer mobility needs, and Gotong Royong spirit (communal effort) where we value teamwork at most . We’d be stoked to have somebody with the same spirit and value join the fam!

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Job Detail

  • Job Id
    7e4e7ad23dec2bc4
  • Location
    Jakarta
  • Company
    GO-JEK
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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