Insights Manager - GoFood

Date Posted: Posted30+ hari yang lalu
Salary:
Jakarta

Job Description

Location Jakarta Work Type Permanent Application Posted October 8, 2021

About the Role


As Insights Manager, you will provide actionable insights and strategies to reach target acquisitions and monthly transacting users. Working closely with the Marketing, Business Analyst, Strategy and Demand team, as well as the greater GoFood Product team, you’ll drive an effective and strategic decision-making process through providing a holistic view on market and competitive insights. Collectively, by devising and navigating strategic and data-driven initiatives for the team, your efforts will further position GoFood as the most preferred food delivery platform in Indonesia and beyond.



What You Will Do

  • Lead the analytics and insight generation initiative by understanding the behavior, usage, and attitude of the customer towards the products in order to generate multi-touch attribution insight, define opportunities, and drive growth
  • Craft and implement all consolidated campaign and business reporting requirements to monitor GoFood performance through strong collaboration with key stakeholders
  • Present a holistic view on market and competitive insights to allow effective and strategic decision-making process
  • Discover GoFood consumer’s in-app and transaction behavior, and provide actionable insights and strategies to reach target acquisitions and monthly transacting users

What You Will Need

  • Bachelor's degree from reputable universities or equivalent practical experience
  • At least 4 years of experience working as a data analyst, business intelligence analyst, or strategy & planning analyst in FMCG, technology, telecommunication or start-up
  • Proficiency in analytical tools such as Excel, SQL, Google Data Studio, Appsflyer, Tableau, Cloud Infrastructure
  • Ability to translate complex ideas into simple and intuitive communication, and balance deep analytical rigor with actionable insights
  • Strong understanding of marketing and analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing
  • Experience preparing and developing a campaign report or various complex business reports
  • Experience developing user segmentation and executing user nudging and CRM campaigns

About the Team

Our Global Marketing Strategy & Planning team is a subsidiary of the GoFood Marketing team. To win the market, we need strong logic (data and insights) combined with well-executed magic (campaigns). The Marketing Intelligence and Insights team is the key in delivering the logic to generate powerful & actionable insights for the GoFood platform.

Our main responsibility is to develop GoFood’s marketing initiatives and ensure the platform's continuous growth by connecting the dots from different angles - in-depth knowledge of our consumers' product usage and behavior data, consumer segmentations, as well as competitive intelligence. If anyone should have a question about what strategies to utilize in certain market segmentations for GoFood, we are your people! Currently, we have been working on different projects, including creating strategic roadmaps for GoFood’s new product features and their accompanying promotional campaigns.

We believe the growth of the business is driven by the growth of its talents. Of course, while we care about business numbers, we also care about each other’s well-being and personal development. Along with finding “a-ha!” moments whilst swimming through the sea of data, our family also enjoys bonding over food, watching TV shows, and sharing our latest hobbies - anything to maintain our happiness during this pandemic.

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Job Detail

  • Job Id
    7aeabddbda0b69db
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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