About the Role
As Insights Manager, you will provide actionable insights and strategies to reach target acquisitions and monthly transacting users. Working closely with the Marketing, Business Analyst, Strategy and Demand team, as well as the greater GoFood Product team, you’ll drive an effective and strategic decision-making process through providing a holistic view on market and competitive insights. Collectively, by devising and navigating strategic and data-driven initiatives for the team, your efforts will further position GoFood as the most preferred food delivery platform in Indonesia and beyond.
What You Will Do
What You Will Need
About the Team
Our Global Marketing Strategy & Planning team is a subsidiary of the GoFood Marketing team. To win the market, we need strong logic (data and insights) combined with well-executed magic (campaigns). The Marketing Intelligence and Insights team is the key in delivering the logic to generate powerful & actionable insights for the GoFood platform.
Our main responsibility is to develop GoFood’s marketing initiatives and ensure the platform's continuous growth by connecting the dots from different angles - in-depth knowledge of our consumers' product usage and behavior data, consumer segmentations, as well as competitive intelligence. If anyone should have a question about what strategies to utilize in certain market segmentations for GoFood, we are your people! Currently, we have been working on different projects, including creating strategic roadmaps for GoFood’s new product features and their accompanying promotional campaigns.
We believe the growth of the business is driven by the growth of its talents. Of course, while we care about business numbers, we also care about each other’s well-being and personal development. Along with finding “a-ha!” moments whilst swimming through the sea of data, our family also enjoys bonding over food, watching TV shows, and sharing our latest hobbies - anything to maintain our happiness during this pandemic.