Brand Strategy Lead

Date Posted: Posted30+ hari yang lalu

Salary:

GO-JEK

Jakarta

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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

October 26, 2021

About the Role
As a Brand Strategy Lead, you'll be an instrumental cog in the Merchant Marketing wheel of Gojek and GoTo Financial - the team that develops campaigns that directly reinforces the company's mission to empower MSMEs continuously. Your main goal is to shape the brand of Gojek and create positive brand imagery in the merchant's mind. Your efforts will further position Gojek and GoTo Financial, as part of the GoTo group, as the most preferred technology solutions for business owners.

What You Will Do

Help create the brand narrative & strategy, identify marketing channels, and the go-to-market plans that align with company voice, values, and mission on social impact
Work with content marketing development and partner up with the Growth and SEO team to drive web traffic, brand awareness, and bring in organic leads
Help identify and analyze problems by digging data to search the most appropriate customer segment to target and to improve the business process
Help meeting the team's objectives and key results and help ensure the team meets its targets
Keep track of the budget and ensure the budget is spent effectively
Collaborate with cross-functional teams; creative, media, communications, analytics, research, corporate affairs, product managers, and business strategy team throughout the campaign development process.
Help manage team members, including hiring and onboarding new members as needed

What You Will Need

At least 3 years of overall experience in marketing, brand management, content marketing, advertising, and other related fields
Strong knowledge in various marketing channels; social media, email marketing, Push Notifications, and other possible channels
Strong knowledge in PR and brand building
Comfortable using data to generate insights for designing marketing campaigns
Strong project management, organized person, and have strong attention to details
Strong collaborative and communications traits, able to work with internal and external stakeholders
Solid leadership and comfortable in leading small to a big team
Proficiency in using spreadsheet (Google Sheet, Microsoft Excel) and presentation tools (Google Slide, Microsoft Powerpoint)

About the Team Partnership for Merchant will work under the greatest division of Merchant Marketing - filled by very passionate marketers, consisting of 70+ people - horizontally supporting all merchant-facing products under Gojek such as GoFood, GoPay, GoBiz, Moka, GoStore, Selly and Midtrans. We act as a whole, where the contribution of each member is paramount to our overall success. We learn by doing, by asking questions, by rising from failures, by exploring and implementing new ideas and we always have each other’s back! Come and huddle with us! We’d be stoked to have you join the team! As a team, we take pride in what we do. We’re concerned not only with the growth of merchants at the company, but also each other’s personal and professional growth. Along with our Group Head, our team bonds over our shared passion in growing our merchants, together. We are a tight-knit group made up of introvert, extrovert, doers, thinkers, and the in-betweeners: Foodies? Athletes? Podcast-listeners? Bakers? We work hard and play hard, and we actually enjoy each other’s company!

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Job Detail

Job Id

6fe1020306f91abe
Location

Jakarta
Company

GO-JEK
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female