Job Summary
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The Director of Sales and Marketing forms part of the hotel leadership team who collectively make key strategic and operational decisions for the Hotel. The Director oversees all marketing activities with the support of teams including sales, revenue management, catering, social media, marketing, reservations, advertising, and public relations for the hotel and ensures that all activities and bookings are focused to yield maximum revenue per room occupied.
· Completes market research and analysis for the hotel’s strategic planning sessions.
· Strong revenue and budget management skills.
· Ability to perform critical analysis, manage extensive amounts of information, quickly assess situations and develop strategic game plans.
· Effectively delegates and ensures levels of accountability with a commitment to positively securing revenues commensurate with budgeted figures.
· Completes the annual marketing plan for submission to the corporate office.
· Identifies critical marketing issues and develops appropriate plans to react to changing market trend and conditions.
· Ability to manage public relations and creative agencies to ensure the highest levels of brand standards and distinction are actualized at all times.
· Extensive knowledge of marketing, negotiating, sales procedures contract negotiations, legal terminology, principles and practices associated with the hotel industry.
· Takes initiative to develop new approaches, markets and solutions in developing advertising, promotions, and marketing campaigns.
Requirement
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· Five years’ hotel sales preferred in capacity of Director of Sales
· Must have large property experience.
Creative flair for marketing
· Strong communication and interpersonal skills
· Demonstrate effective leadership
· Must possess a proven track record of success in achieving revenue objectives; proven ability to recruit, motivate and train teams.
· Knowledge of all departments of hotel.
· Ability to effectively communicate in friendly and positive manner with internal and external constituents.
· Ability to communicate customer needs and resolve complaints.
· Sales ability and skill in both oral and written form.
· Mathematical aptitude beneficial.
· Personal computer knowledge desirable (Delphi, Microsoft Word, Excel).
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