About the Role
As our Retail Insights Monetization Lead for the Audiences & Analytics team for the Ads & Promo Platform, you’ll help our retail advertisers to understand more about their business and how they can grow the business with us. Your work involves determining how to gather relevant data about our advertisers in a scalable and sustainable way, analyze the information and break it down in a meaningful way to feed insights to the advertisers, develop the monetization strategy and assist its go-to-market implementation. You’ll be an integral part of a data-centric, fast-paced team solving critical business issues that propel our company forward.
What You Will Do
What You Will Need
About the Team
The Advertising & Promo Platform (APP) group in Gojek is focused on providing relevant and targeted content for our users, while giving commercial value for our clients, ranging from small F&B merchants to international brand principals. We achieve this dual mission by leveraging our deep relationship with the users, and in turn, building high-return marketing campaigns with exceptional execution processes for our clients.
Our Audiences & Analytics team in the Advertising & Promo Platform (APP) group consists of 6 people who have diverse backgrounds, they are trained professionals who are leading individual streams. They are domain experts and are already executing based on the current plans. Our main goal is to increase the targeting abilities of advertisers, create reports that help advertisers track the progress of launched campaigns, and develop a suite of premium analytics/insights reports that incentivize advertisers to launch campaigns.
Our team works closely with product and data teams to create scalable and impactful analytics products, and work with key account managers, sales strategy, product marketing, and other stakeholders to design, create, and refine quantitative models tuned to deliver revenue-driving opportunities and recommendations. Our team has succeeded in completely integrating these models into existing business processes, and continues to drive success through close partnerships with our stakeholders.
We’re a fast-paced, high-functioning team who prioritizes teamwork and making work enjoyable. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. Off hours, you’d probably find our team members watching the latest Netflix dramas, or out for a run around the neighborhood. Once COVID subsides, we’re excited to get together for our weekly dinner and drinks again.
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