Baru SMB Customer Acquisition Lead

Baru SMB Customer Acquisition Lead - Indonesia

Date Posted: 2 hari yang lalu

Salary:

Jakarta

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Job Description

Overview

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, Austin, London, Dublin, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

TikTok's SMB Sales Team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, this team combines operational expertise with a customer-first mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

We're looking for a dynamic, entrepreneurial-minded SMB Customer Acquisition Lead to join our growing Small Business Engagement (SBE) team in Indonesia. This team sits within the larger SMB Sales team and is focused on bringing growth-ready SMBs onto TikTok through direct engagement initiatives and setting them up for long-term success on the platform through a variety of education and enablement efforts.

TikTok is a relatively new platform in the US, and SMBs are just beginning to recognize its unique potential as a marketing channel for their businesses. The SMB Customer Acquisition Lead will play a vital role in bridging this awareness gap and helping develop a robust upper funnel pipeline by introducing TikTok's value in creative, engaging ways to new SMB audiences.

Responsibilities

Overall, the role of the SMB Customer Acquisition Lead is to enable a robust, sustainable sales pipeline by acquiring SMBs through a variety of key partnerships, scaled lead generation, and other strategic initiatives. This is a new role that will require a balance of creative, strategic, and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

Devise comprehensive SMB external engagement strategy with clear acquisition targets, goals, and executional plan
Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps
Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities
Collaborate closely with Marketing, Events, Sales, PR/Comms, Public Policy, and other teams as appropriate to develop and launch our external SMB engagement activities and programs
Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences and
Coordinate with Sales team colleagues to streamline and support progression of leads into sales pipeline
Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential
Identify key engagement metrics and monitor across initiative lifycycle with input and support from Analytics team
Report on initiative impact and develop recommendations for go-forward planning

Qualifications:

5+ years relevant experience in B2B sales, marketing, or related field
Experience owning and delivering on quantitative targets
Track record of building impactful, sales-driven collaborations, ideally within SMB space
Project planning and execution experience
Demonstrated results working in highly cross-functional capacity
Ability to translate data into clear narratives, operational strategies, and recommendations
Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
A genuine passion for small business

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Job Detail

Job Id

50634675e6cb53d0
Location

Jakarta
Company
Type

Private
Employment Status

Permanent
Positions

Available
Career Level

Experience
Gender

Male/Female