SEO Copywriter

Date Posted: Posted30+ hari yang lalu
Salary:
HappyFresh
Jakarta
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Job Description

HappyFresh is Southeast Asia's #1 Online Grocery Company. With headquarters in Jakarta, we have expanded to eight cities in three countries and now operate in Indonesia, Malaysia, and Thailand. Every day, our team delivers the freshest, highest quality groceries to thousands of customers in Southeast Asia's major cities
Our mission is to provide an easier way to access healthy food by enabling our customers to live life to the fullest and to have a healthy lifestyle for themselves and their loved ones. We know very well that when you create a product for everyone, you have to involve everyone. That is why at HappyFresh, we value inclusion over elitism, skills over credentials.
We give talented people opportunities to join and grow with us regardless of their backgrounds. As long as you can make a difference, we welcome you to join a team that shapes the future and have fun along the way.

Responsibilities:

    • Translate HappyFresh value proposition into content themes and assets that drive awareness and increase engagement & conversion. Ensure contents provide clear benefits to the target audience and conveys clear brand messaging
    • Proactively identify and gather understanding about industry newsworthy stories for local and regional media, content trends to plan for digital channels and publish compelling content through owned, shared, earned and paid channels
    • Conduct competitive research via SEO tools to find relevant topic and keywords to use article creation.
    • Visualise and compile new blog posts, & revamp older posts via WordPress, including requesting designs for article.
    • Provide copywriting for creative and promotional contents such as PR, blog articles, paid marketing, publications, infographics and additional support needed for CRM materials
    • Liaise and collaborate efficiently with internal resources and/or vendors/agencies to successfully produce contents including for major events and campaigns
    • Establish content KPIs and measure content effectiveness across all activities and channel
    • Create a marketing report to analyse & help identify what needs to be done to improve traffic and ranking for keywords in our Blog.

Ideally, you are:

    • 3+ years experience as a copywriter or content marketer
    • Diploma/Degree in Mass Communications, Media Journalism, Advertising or equivalent
    • Objective oriented, motivated and self-driven
    • Excellent communication skills both in English and Bahasa Indonesia
    • Experience with digital marketing/social media contents management is preferable
    • Have an understanding about SEO best practices, content categorization and structure, content development and distribution for a blog post.
    • Experience creating blog posts via WordPress (Gutenberg Editor & Classic Editor)
    • Experience using various SEO tools such as Yoast, SEMRush, Ahrefs or Ubersuggest to do keyword research & competitive research.
    • Experience analysing content performance via Google Analytics and Google Search Console.
    • Editorial mindset that seeks to understand the trends and hype, and what audiences consume and how to create it
    • Excellent attention to details

About our compensation package:

    • A chance to work with our experts across product, marketing, logistic, pricing and more with room to learn every day while you #OwnYourImpact towards the business
    • Competitive salary
    • Employee discount when shopping with our app
    • Generous insurance coverage both inpatient and out-patient
    • LinkedIn Learning access for all courses for Career and Personal Development
    • Working remotely availability
    • Competitive annual paid leave
    • HappyBenefits: allowance provided to HappyFreshers for health activities and health-related items
    • HappyFit: a free & fun exercise time along with HappyFreshers taught by professional trainers
    • HappyMind: a psychological consultation program with experts Clinicians, to keep your mental health on track

We're looking forward to see you in our list and stay safe!

See what it's like to work here: http://happyfresh.com/careers

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Job Detail

  • Job Id
    3a67a620b65b4496
  • Location
    Jakarta
  • Company
    HappyFresh
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact HappyFresh

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