GLYCO “It does what it says” campaign sem 2 2022 – Assisting Brand PM
Glyco content performance monitoring, including data mining and regular update with team (Priority tracking on Tiktok, IG, Twitter (Priority organic content 1st, and coordinate with INCA and WM for paid content learnings) and Online Ecomm platform)
Lead livestream content planning ( on Ecomm and Tiktok Platform) – working closely with PM and BDM team
Consumer understanding through social listening, SPG insight and competitor analysis (Daily basis) and make recommendation of key action to be taken
HA EYE Launch Campaign 2022 – Assisting Brand PM
HA Eye Serum content performance monitoring, including data mining and regular update with team (Priority tracking on Tiktok, IG, Twitter (Priority organic content 1st, and coordinate with INCA and WM for paid content learnings) and Online Ecomm platform)
Lead HA Eye offline activation in store, eg 50 booth activation in drug store
Glyco content performance monitoring, including data mining and regular update with team (Priority tracking on Tiktok, IG, Twitter (Priority organic content 1st, and coordinate with INCA and WM for paid content learnings) and Online Ecomm platform)
Consumer understanding through social listening, SPG insight and competitor analysis (Daily basis) and Make recommendation of key action to be taken
UV FLUID Rate & Review Launch Campaign 2022 – Assisting Brand PM
UV Fluid content performance monitoring, including data mining and regular update with team (Priority tracking on Tiktok, IG, Twitter (Priority organic content 1st, and coordinate with INCA and WM for paid content learnings) and Online Ecomm platform)
Glyco content performance monitoring, including data mining and regular update with team (Priority tracking on Tiktok, IG, Twitter (Priority organic content 1st, and coordinate with INCA and WM for paid content learnings) and Online Ecomm platform)
Consumer understanding through social listening, SPG insight and competitor analysis (Daily basis) and Make recommendation of key action to be taken
DEX Social Media Content Planning
Lead monthly content planning for SKIN for Official Platform (Tiktok) – work closely with PM, BDM and LL – Feed and Livestream (all key pillar GLYCO, HA and UVD)
Lead SKIN content planning and brief output for L’Oreal Paris Spokeperson Cinta Laura + Monitoring of implementation and content learning