Baru Marketing Manager - Tea

Date Posted: 7 hari yang lalu
Salary:

Job Description

Marketing Manager – Tea

Location: Indonesia

Our vision is to build highly loved brands, done sustainably, for better shared future. We strive to bring disruption to the traditional and established tea category across South East Asia and Pacific by creating a competitive advantage in our products, innovations, design, and marketing that is able to resonate deeply with our consumers.

As the Marketing Manager of Tea, you’ll work to develop annual and long-range brand growth strategies and business plans for our global Tea brands in ASEAN & South Pacific, set up an ambitious vision for strengthening our presence in the region, grow the consumer base, bringing a meaningful role of Tea in the daily lives of our consumers in support of our volume and revenue goals. This role will work closely with the Global Tea Category team.

We are looking for someone with a highly entrepreneurial mindset - able to reinvent the approach on the growth strategy with a blueprint for bringing this vision to life, supported with clear actionable and commercially aligned growth plans and keen emphasis on delivering results. Changing the game on Tea will be a top priority for the ASP team in the markets that we invest in.

Focus, Scope and Impact

  • Lead development of annual and multi-year brand growth strategies and business plans for global/local brands in ASEAN & South Pacific to deliver against overall brand vision, business objectives and financial targets.

  • Recommend and deliver a rolling 24-month calendar for the region.

  • Works closely with the Global and Category Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies

  • Lead potential Global Charters working closely with the entire Coca-Cola network globally

  • Identify new volume and profit growth areas across the full Portfolio/Pack spectrum by leveraging consumer research, collaborating with functional experts eg. Revenue Growth Management and strong analytics.

  • Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives.

  • Analyze and provide strategic direction on Tea business P&L with a point of view on value chain optimization, in partnership with the Finance functions.

  • Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions.

  • Provides leadership, clear direction and prioritization to the Creative Strategy leads and IMX (Integrated Marketing Experience) teams to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

Qualifications & Requirements

  • Bachelor’s degree or equivalent work experience is required

  • Minimum 8+ years of brand management and/or marketing in consumer-packaged goods, beverage experience ideal.

Work Focus

Ability to develop and articulate multi-year strategic plan and annual business plan for the brands within the ASP OU. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations. Strong penchant for understanding an end to end business model including commercial and financial planning would be an added advantage.


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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Job Detail

  • Job Id
    210f0678e7def48e
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact The Coca-Cola Company

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