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Job Description

About Us

Love, Bonito is the leading vertically integrated, omni-channel womenswear brand in Southeast Asia today. Officially founded in 2010, we have grown to over 300 people strong and are proudly headquartered in Singapore with an omni-channel presence in Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we ship internationally to 19 countries including Australia, Brunei, Cambodia, Canada, China, Hong Kong SAR China, Indonesia, Japan, Macao SAR China, Malaysia, Myanmar, New Zealand, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan (Republic of China), United Arab Emirates, United States of America and Vietnam. We recently clinched US$50million for our Series C funding and have plans to venture deeper into and beyond fashion, to be a true life partner for the everyday Asian woman.


The Team

The Love, Bonito team is made up of a passionate, dynamic, innovative and fun-loving pool of individuals! From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talent with one unified focus - our customer, the everyday Asian woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet thoughtful approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you


The Role

You will have the front-seat experience and exposure in impacting women across the country by the awareness you will be initiating through influencers, media, and community events. The role will be the liaison for KOL, external media partners, brand partnerships, as well as internal cross-functional teams and focused on best practices and needs across deliverables. Reporting to Senior Marketing Executive (PR & Community) and working closely with the Indonesia and HQ Brand team, you will play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.


Main Responsibilities :

Media

    • Collaborate with HQ team to build internal and external strategic communications plan to amplify Love, Bonito vision and mission and raise brand awareness in Indonesia.
    • Build meaningful copywriting and press releases for media coverage.
    • Foster genuine and lasting relationships with the media.
    • Collaborate with the Creative team to develop PR Kits whenever necessary.
    • Plan, execute, and lead media events and conduct post-mortem review.

    Influencer & Community

    • Build data-driven innovation to constantly grow LB to be the top-of-mind brand.
    • Build a holistic influencer strategy which includes product seeding KPI, new influencers to work with, and engagement those influencers can bring in.
    • Conduct market research and new market / geographical penetration through influencers, events, and partnerships.
    • Foster genuine and lasting relationships with media/ stylist/KOLs from national to local-city reach from digital-to-traditional corporations/ individuals.
    • Initiate relevant brand partnerships to increase brand awareness.
    • Collaborate with relevant stakeholders to plan and execute community initiatives through driving online or offline events (including but not limited to press events/previews, influencer networking sessions, and VIP events), workshops and meetups to engage Love, Bonito women and promote Love, Bonito brand values to existing customer base and prospects.
    • Copywriting for all marketing collaterals: press releases, letters, email, etc.

Requirements

Requirements & Experiences :

  • Bachelor’s Degree in marketing, public relations, communications, or related studies.
  • 1-2 years working in Marketing, PR, communication, advertising, or other similar roles.
  • Preferably female & advocate of the female voice.
  • Experience in industry such as E-commerce / Marketplace / Brand / Advertising Agencies and proficiency in Microsoft Excel will be a plus.
  • Great copywriting skills both in English and Bahasa Indonesia.
  • Experience in project management.

What You Should Be :

  • A passion and genuine love for people.
  • A passion for all things marketing, be it content or analytics.
  • A fast learner, possesses strong events management skills.
  • A self-starter, proactive, and hands-on approach. Get it done right and fast!
  • Exceptional interpersonal, communication, and presentation skills to influence the community and internal stakeholders.
  • A team player, flexible, and able to adapt to changes.
  • Ability to think both strategically and tactically with exceptional attention to detail.
  • Strong project management, events planning, and execution abilities.
  • Creative and discerning in coming up with ideas / initiatives for the community that they will enjoy.
  • A fun, energetic, and charismatic personality.
  • Ability to manage multiple projects and work in a fast-paced environment.

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Job Detail

  • Job Id
    1b87136a40806aa9
  • Location
    id
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

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