Shopper and Customer Marketing Manager ( Toys Category )

Date Posted: Posted30 hari yang lalu

Salary:

Jakarta

Key Responsibilities :

Assist GM in working closely with principals to understand their needs and requirements
Create the demand forecast annually for categories and brands
Based on insights and knowledge create shopper and customer calendar to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG’s, retail marketing initiatives amongst others
Working with sales team ensure optimal execution of the above and adherence to key guidelines keeping in mind field realities
In conjunction with marketing, ensure marketing communication calendar is in sync and helping to drive the overall shopper and customer agenda
Work with sales team on channel expansion and new listing opportunities for categories and brands
Work closely with demand planning, marketing and sales team to refresh assortment based on shopper, consumer, trade and competitive insights

Requirements:

Bachelor Degree Management, Marketing or Business
Minimum 5-7 years in a combination of marketing, sales, and customer marketing roles
Ideally should have omnichannel exposure but at a minimum to General Trade and Modern Trade
Must have experience working with external stakeholders (retail partners, activation agencies etc.)
P&L exposure and working with large data sets is important
Industries of interest- Toys, Fashion, FMCG, Alcohol, Tobacco, Retail

Technical competency required:

MS Office 2010 or above