E-commerce Media Mega Day Campaign: 11.11, 12.12, SBD
Alignment with agency on optimization ads
Daily reporting on e-comm media result
Understanding how e-commerce media support the total e-comm business, providing right insights and execution.
Master e-commerce dashboard (Shopee brand portal, Lazada Seller Center, Tokopedia Merchant Center) reporting from external media (upper funnel) campaign to give insights on the brand campaign attribution towards e-commerce visit.
TikTok Shop Media Mega Day Campaign: 11.11, 12.12, SBD
Alignment with agency and Brand team for content VSA, LSA and optimization ads performance
Timely and accurate reporting + insights on how to improve next campaign
Media Dashboard Project with BTL (Media Agency)
Collaboration with agency to ensure correct data connection to campaign naming from upper funnel and lower funnel media