Job Description

Site Name: Singapore - Rochester Park, Indonesia - DKI Jakarta - Jakarta Selatan, Malaysia - Kuala Lumpur, Philippines - Metro Manila - Makati, Taiwan - Taipei, Thailand - Bangkok
Posted Date: Apr 1 2022

This is location agnostics across SEA and Taiwan

Why Consumer Healthcare?
Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose

To grow GSK Oral Healthcare portfolio in South East Asia and Taiwan region at an area/regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans by considering local regulations, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-function teams explore claim upgrades to deliver top-line and bottom-line results.

Responsibilities

• Portfolio/Brand Development
  • Feed Area input to category & cascade category strategies and requirements to LOC
  • Tailor toolkits across diverse needs of SEAT Markets
  • Input into innovation plan & timeline of pipeline rollout
  • Leverage relevant category growth drivers and develop innovation vision board to drive plan growth on the portfolio
• Manage the complexity to grow the Oral Care business by considering the different consumer’s insights, RA requirements and HS development status in each market, and lead the discussions w/ LOC to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry…etc to deliver business results.
• Develop compelling consumer insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging
• Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries
• Drive Portfolio, A&P spends and Business/Financial objectives across countries & categories
• Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies
• Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets

Requirements

• Minimal degree in Business, Marketing or equivalent
• Minimal 5 to 10 years of marketing experience
• Must-have experience in managing Brand P&L
• Good in Data and Insight analysis to explore the new opportunity
• FMCG and/or Regional experience will be a plus.
• Demonstrates knowledge base leadership – able to join multiple sources of data to get to meaningful insight & action
• Demonstrated ability to lead complex projects with successful outcomes
• Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
• Experience in leading new product development or successful innovation launches in market
• Experience in developing concepts, probing & articulating consumer’s insights to formulate category/brand strategy, communication strategy and execution plans to achieve the positive results.
• Experience in brand growth architecture, setting brand/variant roles & priorities and building portfolio
• Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases
• Good business acumen, and using data to explore new opportunity or pre-empt competition

Diversity, Equity and Inclusion
In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair
and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

• LI-GS

Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.

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