In-App Copywriter

Date Posted: Posted30+ hari yang lalu
Salary:
Jakarta
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Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

September 30, 2021

About the Team
If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to dive deep into projects surrounding in-app campaigns that lead to user engagement and conversion, look no further. As an In-app Copywriter, you’ll execute a successful in-app marketing campaign by combining user behaviour and creative content. The role is about executing, and analyzing in-app marketing creatives. You’ll be an instrumental cog in the Marketing wheel of Gojek. Based in Jakarta, Indonesia, you’ll execute our in-app creative copywritings that directly influence user engagement and conversion rates. In this role, you’ll get a front row seat (and get your hands dirty) in executing in-app marketing creatives, marrying insights from user behaviors and trends with creative, relatable content. You’ll prioritize marketing creatives based on team objectives, and follow the team’s KPI that has been set.

What You Will Do

  • Exploring transaction data, customer activity within apps and actual customer insights for creatives needs
  • Contribute in brain-storming sessions, execute and optimize in-app marketing creatives
  • Working hand in hand with Art Director and Graphic Designers
  • Articulate the creative team’s concept into a copy and content form. Simplify very complex messages with simple copywriting
  • Always aim for readability and clear delivery of the idea and message
  • Take ownership of the copywriter’s KPI for In-App Brand Marketing team within a Brand Marketing Group and meet Gojek's Creative Labs standards

What You Will Need

  • At least 2 years of work experience in creative fields especially copywriting and content writing
  • Interest on any specific area such as typography, photography, and layout compositions is a must
  • A creative design-thinking and problem-solving mindset that can work in increments and exponents
  • Strong team player; possesses team synergy skills with a high level of enthusiasm in collaborating in a cross-functional team; ability to balance attention to detail with swift execution
  • Fluent in English (speaking and writing)
  • Ability to navigate, transform and embrace changes skillfully
  • Open to new challenges and upcoming trends and are excited to explore them
About the Team The In-App Brand Marketing team, part of the larger Brand Marketing team, is a family of marketing strategists, copywriters, art directors, and graphic designers spread out across Jakarta, Bandung, Malang, and Medan. We collaborate with various stakeholders and cross-functional teams within Gojek to gather insights, create key objectives, and plan, develop, and execute marketing campaigns. In particular, we build and manage our Gojek app homepage’s content strategy, aiming to reach in-app communication objectives through the content we push out. As an integral team within the Brand Marketing stream, we also ensure all our efforts work to strengthen our brand perception with the general public. Some of the past campaigns we’ve rolled out include Kororo O2O with Gojek, which won a Silver MMA Indonesia Smarties™ Award in 2020. One of our favorites is the annual Gojek user report called ‘kejoG’ where we collaborate with various multi-function teams within Gojek to relay personal data stories for each Gojek user about their past behaviors. Currently, our team has been working on some safety campaigns and a lot of exciting experimentations. As a team, we communicate predominantly through Slack and Zoom - both for work related tasks and non-work related activities. We enjoy hosting our monthly game nights and candid curhat sessions. Working from home, we’re glad we’re still able to connect and maintain such strong ties with our team members, and with the organization as a whole.

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Job Detail

  • Job Id
    04434632f4c90035
  • Location
    Jakarta
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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